Sören - Vice President Product Area Milking Sys.

What was your first position with DeLaval?

My first position with Alfa Laval at that time was as Research associate, working with VMS! Among other things

What positions have you had within DeLaval leading up to your current one?

I have had several positions since I joined the company, Product Manager in Feeding and Milking. Director Capital Goods in our US company where I lived for three years in Kansas City. I’ve also been MD for Alfa Laval Agri Export; President Region Africa & Asia; Business unit manager and Director for Product Area Milking.

How does it feel to be working for DeLaval today?

I have had the opportunity to work in many different areas of our company. This has of course given me a wide network throughout the company that I really enjoy. Major changes have occurred over the years but our core activities remains very much the same - product development, production, marketing and sales.

What has motivated or driven you to excel within DeLaval?

A very stimulating work environment, a global market and all our colleagues, partners and customers. If I should mention something in particular I would say the international environment we are working in.

What is your greatest working challenge?

My greatest challenge today is also my biggest opportunity: to lead, co-ordinate and communicate with all the personnel working in PA MS towards a common goal and a better future for our company, partners and customers.

How do you see the future of DeLaval – challenges, opportunities?

The ever on-going restructuring of our industry is both a challenge and also what drives our business. Furthermore, it is necessary that we can continue to grow our business. We haven’t had so much growth in our company the last couple of years and this is an area we need to come back to.

How do you see your future within DeLaval?

My focus has always been to try to understand our business. What is it that creates value for our customers and what is important? If we understand our business well and always try to do our best, we can all look forward to a bright future within DeLaval.

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